According to nationaljewelernetwork.com, at the Las Vegas jewelry shows, manufacturers Le Vian and Swarovski both held events to broadcast their predictions for upcoming jewelry trends.
LeVian said one focus for the company has been on all things 'green', whether that means nature-inspired designs that incorporate butterfly or snake motifs, or designs featuring green-toned gemstones such as quartz, beryl, tsavorite or alexandrite juxtaposed with earthy hues such as brown and yellow.
Another major trend for Le Vian in 2010 will be its use of "chocolate diamonds," a term the company recently won legal rights to use, according to LeVian. The brown-toned diamonds will be seen in the "Eddie LeVian Signature" collection of nature-inspired, cutout designs, as well as in additional pieces that the company says exemplify upcoming trends: chunky chocolate diamond pieces combining natural fancy color rough diamonds and pave-set diamonds, "gladiator-style" rings and bangles featuring crossover styling, medallions, double-hoop earrings, stacking pieces and motifs such as logos, hearts, knots and paisleys.
As for Swarovski, on the same day as the Le Vian presentation, the renowned crystal manufacturer's product brand, Enlightened--Swarovski Elements, presented its own vision on trends for 2010 with the help of Gem Visions, the brand's own forecasting service for design trends.
Over the last year, Gem Visions' international team of trend and jewelry experts explored a broad palette of socio-cultural implications to come up with four distinct "mega trends" that they believe are most likely to influence fine jewelry. For 2010, those trends are: false nudity, oversized games, pure chaos and divine chimeras.
The first features ultra-light, airy designs focusing on light and transparency yet counterbalanced by minute details and rendered in milky pastel colors such as pale olive green, sugar-almond tones, salmon pink and deep powder blue.Designs in the "oversized games" category feature a theatrical stylization of nature with extravagantly sculptural, playful forms in shocking and acidic colors juxtaposed with cold, concrete neutrals.
Draped materials, layers and random imperfections in stones and metals will be some of the design characteristics for pieces that fall under the "pure chaos" category. A mix of multicolors and monotones will make up the color palette. Finally, "divine chimera" designs will be expressed through mismatched materials and hot oranges, reds and corals complemented by opaque shades of anthracite and brown. Pieces within the category are meant to unveil personal identity and express fantasy and escapism.
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